Astera’s sales and marketing director, Sebastian Bückle, says “I see huge potential in the Australian and New Zealand markets, which are highly developed, innovative in approach and growing fast, so we sought a partner that is progressive in thinking and approach with a great reputation for quality and well connected with a diverse and interesting client base. ULA Group ticked all the boxes! They have a huge energy and are highly motivated to push Astera products to the top across multiple markets.”
“We are extremely excited to forge this exclusive partnership with Astera”, comments Cuono (Con) Biviano, MD of ULA Group. “Astera is more than just a well designed and engineered LED product; a minutiae of details have been thought-through, making this a truly ground-breaking range. The ingenuity of the Astera product range is perfectly suited to ULA’s portfolio and vast client base, from rental houses to film studios, through to the design and specification market.”
Con highlights the ‘small but carefully crafted’ Astera collection which includes key products like the TitanTubes, AX5 TriplePARs and the tiny AX3 LightDrops – one of the world’s smallest compact wireless event spotlights. “The range covers most needs in the world of battery-operated lighting, with the added benefit of crossing over into wired fixture markets. The superb colour mixing, multiple control options, dynamic mounting, quick releases… that, coupled with the sheer quality of the light output which is calculated to maintain continuity over time, is very impressive.”
Astera products have been designed to appeal to designers and practitioners working across all professional lighting sectors.
Entertainment and live events is already a major success for the brand as well as film and television, especially the pixel-controllable, flicker-adjustable TitanTube.
Con foresees theatre shows as one of the potential growth areas where the products can be used for quick-deploy sidelights and boom fixtures or even footlights in conjunction with the clamp and holders. “Basically, they will be great for all those places where a little boost of light is required in very limited available space”.
He also mentions the functionality and user-friendliness of the Astera control App which includes neat features like time scheduling which is great for maximising workflow. “A technician can rig lights in several rooms and spaces quickly, set up the scheduling and move on to the next task.”
With the event industry getting increasingly carbon conscious, LED illumination and battery powered units can greatly assist, and another important aspect here for customers is the cost-efficiency. Maintenance cost is low, no lamp replacements are needed and the Astera fixtures are also IP65 rated and robustly constructed to last.
Astera, having pushed the envelope in terms of what is possible with wireless technology and battery power, is also a perfect match for the ULA Group which likes to be at the forefront of technology.