US pro audio company Vue Audiotechnik has opened a new subsidiary to service mainland China.
Vue China (officially Vue Shanghai Ltd) is located in Zhejiang in the Jiashan County, and will offer the entire Vue complement from the smallest i-Class contractor series to the premium al-Class line arrays along with technical support, with plans to add project design, commissioning services and operational training.
Founded in 2012 by pro audio veterans Ken Berger, Jim Sides and Michael Adams, the rapidly company was conceived from the start as a global brand with engineering resources in the US, Germany and China. “Last year we added Vue Europa GmbH, a dedicated company that serves the European market,” says CEO Ken Berger. “Opening Vue China is the next logical step. We’re investing to become a leader in China, the fastest growing market in the world, which will soon be the single largest consumer market.”
Vue has appointed Global Market Management’s Alex Schloesser as managing director of the new company. Global Market Management is also managing Vue’s Asia Pacific business development, establishing new distribution channels and bringing in new direct business.
“I’m truly looking forward to getting Vue Audiotechnik China up and running,” says Schloesser. “It’s an exciting challenge to build a company from the ground up, and I am confident that this newest addition to the Vue company portfolio will achieve unlimited success in China. Vue’s products, with their excellent sound quality, fidelity and value, speak for themselves; establishing an independent subsidiary will considerably ease the process of introducing them to the Chinese market.”
Vue is currently staffing the office with management, sales and technical support team members, including the recent appointment of Tiffany Jin as sales assistant.
Source: media release