In the heart of Hong Kong’s bustling Central district, Mercedes-Benz opened a new retail and dining concept in partnership with Hong Kong restaurant group Maximal Concepts. Mercedes Me is about ‘creating the ultimate personalised experience, developed organically around you and the products that you love.’
The 480sqm space is a place to enjoy gourmet food, wines and cocktails, whilst engaging in cars, motor racing, design, art and fashion. Arriving patrons are greeted by a touchscreen welcome table highlighting the services that can be engaged with together with a panel to configure a customised car. The decor in the polished concrete shell resembles the interior of some of the brand’s cars with dark blue upholstered seats, polished timber and a collection of black and white photos showcasing Mercedes-Benz’s greatest models.
LSI Services Ltd was called upon to work with the design and install a bespoke AV system into the space, with time against them from the outset. Working closely with Bertrand Jenner for the AV design, Technical Director Cyrus Atefi also called upon expert advice of Music Group’s Jason Rouzaire in his quest to complete the job within deadline.
The audio system integrates six Tannoy OCV8 pendant speakers with two CMS1201 subwoofers, blended amongst the air conditioning vents and overhead metal lattice structure. CMS803DC ceiling speakers have been fitted into the corridors and toilets whilst Sonance IS4 SST invisible speakers discretely take their place in the car showroom and entrance area. Powered by a
Lab Gruppen C10:4X multi-channel amplifier, the DSP in the four zones is routed by a Biamp Nexia PM processor whose volume and preset controls can be managed from a RED1 wall panel. A Lightware MX-FR17 digital matrix with HD-BaseT capabilities lies at the heart of Mercedes Me’s video distribution system. Two Panasonic PT-RZ670W HDBaseT compliant projectors with special lenses together with two 200-inch Draper screens are set up to provide screenings in the entrance area and car showroom area. Two smaller Epson EB-G6900WU projectors have been installed in the bar and lounge areas for smaller events and presentations. Panasonic cameras in the restaurant and DJ areas also add content when required.
The signage system consists of four Scala players and Samsung touchscreen monitors. In addition, there are two Samsung LCD DM48E+ monitors with TD48 Touch overlay in the consulting and car area, and a Samsung LCD DM55E+ monitor with Touch overlay was required for a focal picture wall attraction. The interactive welcome table incorporates an Eyevis EYE-LCD-6000 Touch (4K60 screen). The LED wall in the entrance was created utilising Martin P3-100 LED full HD controllers and 512 Martin VC strips to project the ‘Me’ Image into the curved wall, also fed from the Lightware matrix. The duty manager accesses all the AV parameters via the AMX NX-3200 control system, with both wall-mounted and iPad control options.