BrightSign LLC, manufacturer of digital signage media players, announces a partnership with AdMobilize, an audience intelligence company that focuses on powering DOOH and retail networks with real-time, fully anonymous audience intelligence. The partnership comes after more than a year of collaboration in an effort to bring their solution to market.
BrightSign Series 3 and 4 XT, XD and HD expanded I/O digital signage media players can now support AdMobilize audience intelligence, focusing on enhancing the consumer experience by understanding engagement – “The ability of AdMobilize to anonymously measure engagement with sophisticated computer vision technology on BrightSign players is a testament to the work both teams have put into this integration,” commented Jeff Hastings, BrightSign CEO. “This all-in-one solution integrating intelligence and a CMS of choice with our player hardware is ideal for our retail and DOOH customers.”
AdMobilize’s computer vision and AI software can provide data regarding viewership, demographics, emotion, attention and other key KPIs. Rodolfo Saccoman, CEO/Founder of AdMobilize says, “Most marketers today have little knowledge regarding how consumers are interacting with their brand in the real world. Over the past 18 months, we have seen many end users demanding physical-world engagement data in order to make the experience for their customers more intuitive, relevant and interactive. Together with BrightSign, they can now do that at scale and with a complete turn-key solution, all while ensuring privacy protection.” With BrightSign hardware now supported, only a simple USB camera sensor needs to be added to activate the application.
The integrated solution comes from a demand to reduce the hardware footprint for analytics solutions in digital signage. By running both the AI and CMS applications on the BrightSign player, it makes for easier deployment across an end user’s network. One such example, which will be showcased at ISE 2019, is with SignageLive (stand 8-C430), a player in enterprise content management solutions for digital signage. The trio have been testing the integrated solution on a variety of BrightSign players since late-2018 and currently have global projects with customers in DOOH and retail.